L’Oreal Paris introduces Air Volume Mega Mascara, a new evolution of mega lash volume that inflates and puffs up lashes, just like a hot air balloon, yet feels light as air (84% of women said volume feels light as air!*)
How does this happen?
• With a new ingenius formula and packaging, Air Volume defies the rules of gravity and volume.
• The Air Volume formula is air whipped to create a lash multiplying effect with more volume that is weightless on lashes.
• This weightless mega volume and wear locks in for all day wear, lasting upto 24HRS.
• The key to the mega volume impact and longwear is in the lashing-building team of the the airy formula and double-bristle brush. 
How to apply Air Volume:
• Head turning volume: Apply one coat for instantly charged lashes.
• Unmissable volume: Apply two coats for mega volume
Break the rules of volume: Apply three coats for fully blown out extreme volume