It's the marsh mellow effect! This 10-in-1 multitasking primer is infused with smoothing marshmallow root extract. With a soft whipped texture, it dries down totally transparent to work on all skin tones. As for its 10-in-1 benefits, this primer smooths, softens, extends makeup wear for up to 16 hours, hydrates, soothes, evens tone, minimizes texture, blurs line, adds a soft-focus finish, and keeps makeup fresh. Smooth a dime-sized amount of primer onto clean, dry skin with fingers or a brush before applying any base makeup. The primer can be worn alone or layered under your favorite foundation and concealer.